literary

Bloomsbury to launch new imprint

January 27th, 2012

The Bookseller reports that Bloomsbury is to launch a new imprint called Bloomsbury Circus. The new list will be a mix of debuts and more established names: “mostly fiction, unashamedly literary, always fresh and sometimes surprising”. In the first year there will be nine titles, and after that they will build up to publishing four books a month.

Alexandra Pringle, Bloomsbury’s editor-in-chief, is quoted as saying: “With fiction, you can’t successfully publish more than four titles a month because, selling into the fiction buyer, you have to have your lead, second lead, dark horse and a crime title. If you do more, you lose the focus. If we are going to grow, we have to do it in an exciting, imaginative way. This is a way we can grow, and continue to offer the service we do.”